Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
Join 1,000+ agency founders. Weekly insights delivered to your inbox.
720 articles in the archive
What's brewing with agency mergers and acquisitions?
An interview with Jonathan Baker, Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker)
The key to growing a niche marketing agency
An interview with Stewart Gandolf, CEO of Healthcare Success
How To Find Your Next Vertical Market
How do you pick the next vertical to expand into? Learn how Scorpion chose home services after attorneys, by finding a vertical with the same underlying problem.
The Specialist and the Expert
See the contrast between a typical digital marketing agency and a legal-focused one, and why specific beats generic across expertise, content, and differentiation.
How to build a 7-figure dental marketing agency
An interview with Xaña Winans, CEO of Golden Proportions Marketing
How to sell agency services with authority
An interview with Steven Woessner, CEO of Predictive ROI
The science of scaling a niche agency
An interview with Erik Clausen, Managing Partner with CG Life
The only 3 financial metrics that matter with Jon Morris
An interview with Jon Morris, CEO of EngineBI
How an attorney launched a 7-figure marketing firm
Interview with BluShark Digital's Founder, Seth Price
AI for Marketers
An interview with Mark de Grasse, president of DigitalMarketer
Deep-Eight-Figure Pharma Agency Growth Story
An interview with Jeff Spanbauer, founder and CEO of Relevate Health
The generalist marketing agency is over
An interview with Allan Dib, author of The 1-Page Marketing Plan
Niching down on associations
An interview with Brad Gillum, CEO of Willow Marketing
Ready to transform your outbound campaigns?
Less = more
Find a niche within the niche
An interview with Adam Turinas, founder and CEO of Healthlaunchpad.
3 steps to escape founder-led sales
Escaping founder-led sales takes 3 steps, but most agencies get step one wrong. Learn why real vertical specialization requires actual empathy, not just positioning.
Struggling to find a vertical?
Where people struggle with finding a vertical to specialize in: intuition alone, data alone, or never really going deep at all. Do any of these sound familiar?
Can you sharpen your positioning + messaging? Part 5
Part 4 in a series on buying criteria: mapping how and where prospects research alternatives before choosing a new agency, and why that path shapes marketing strategy.
How to take a small step towards verticalizing
Stuck in the battle over whether to niche down? Try imagining your agency three years from now, already specialized. This small exercise can open your eyes fast.
How to maximize Word of Mouth
The best marketing is word of mouth, and 82% of it happens face-to-face. Learn why choosing a vertical that regularly meets in person maximizes that advantage.
Social Proof 2.0
An interview with Sam Shepler, CEO of Testimonial Hero
Amy's advice for scaling a business
Amy Porterfield's top scaling advice is less is more. Learn how her approach to pruning and focus maps directly onto vertical specialization for agencies.
Can you sharpen your positioning + messaging? Part 3
Part 2 in a series on buying criteria: uncovering the rational and emotional consequences buyers face from their old way of doing things, and why it builds trust.
Get connected with industry leaders in your vertical
If you're not already in the game, what are you waiting for?
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.