[Podcast] Building an Agency Holding Company
Corey Quinn
Founder, Deep Specialization™
An interview w/ Peter Kang, co-founder of Barrel Holdings
"All our holding company agencies are homegrown.” – Peter Kang, Co-Founder of Barrel Holdings
(🎙️ listen now)
Peter started out running a website agency some 20 years ago. Today, he has grown it into a sprawling portfolio of agencies, all homegrown under a single holding company umbrella.
In this episode, we cover:
Peter’s journey from an agency founder to a holding company builder.
The role of partners like Shopify and Webflow in scaling an agency business.
His holding company origin story, and what Peter’s holding company offers today.
What he’s learned in 20+ years in the digital agency business.
Actionable key takeaways for agency founders:
Lean into fast-growing partners in the ecosystem to drive lead flow.
Having a client pool that is too varied is a resource suck; consider spinning independent divisions to reduce friction.
Improve margins by developing reusable components for the products you’re selling.
Make sure incentives are aligned with those who are going to be leading your business for overall success.
🎧 Listen to the episode now:
Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Best,
CQ
P.S. Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
