Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Are you Building an AI Advantage or Falling Behind Every Quarter?
Without specialization, there are no patterns. Without patterns, there’s no process. And without process, AI has nothing to scale.
Why Should I Trust You?
Every prospect is thinking it. The ones who win don’t answer it directly—they prove it in the first few minutes.
Free the Founder, Not the Business
The goal isn’t to remove the founder from sales. It’s to remove the dependency so they can choose where they create the most value.
You Can’t Delegate What You Haven’t Built
Most founders try to hand off sales before defining it. Without a system, even great hires are set up to fail.
Your Playbook Isn’t a System
If your team can’t replicate your results, the issue isn’t effort. It’s that your knowledge lives in your head—not in a system they can execute.
Your Business Can’t Run Without You
You don’t need more leads or better scripts. If you can’t disappear for two weeks without sales stalling, the real issue is structural—not tactical.
The Question Every High-Closing Founder Should Ask
The bigger the gap between you and your team, the clearer the signal: you don’t have a sales system, you have a dependency.
The Problem Isn’t Your Sales Team
You’re closing most of the deals. Revenue is growing. But nothing moves without you. That’s not success—that’s a bottleneck in disguise.
[Video] What "exit-ready" actually looks like inside an agency
If you’re building an agency and thinking about scale or someday selling, this conversation is a masterclass in intentional growth.
You don't have a sales playbook
If your sales process only works when you run it, you don't have a system yet.
Sales training won't fix this
You need someone to architect the system. Not just sharpen the performers.
Your “perfect” pitch might be the reason prospects are ghosting you.
The difference was knowing which answer to dig into and which to let pass.
Why your "perfect" pitch is being ignored
Why your 2026 goals are probably just wishes
The thing nobody tells you after you hit $3M
Win/Loss Surveys
Your buyer's problems
What Google and Facebook won't tell you
Marketing to Everyone = Marketing to No One
Leading Indicators
VGTM Ep. 7: The Power of Personal Branding For Agency Owners
Hear how Adam uses his personal brand to rapidly grow his agency.
"Why get involved with associations?" Part Two
Signaling you're a specialist helps you stand out.
Secrets to Scaling Your Agency with Productized Services
An interview with Ronik Patel, founder of Unlimited WP.
Ep. 12: Unlocking Explosive Growth: Becoming a Vertical Expert
Hear Dave's journey from generalist to specialist.
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.