[Podcast] Going National, Staying Boutique

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    An interview with Susan Quinn, President and CEO of Circle S Studio

    "Do not edit your dreams. Think big, go big, and big things will happen."  – Susan Quinn, President and CEO of Circle C Studio

    (🎙️ listen now)

    Susan is the President and CEO of Circle S Studio, an experience agency specializing in B2B and professional services.

    We sit down to discuss everything from agency marketing tactics to conference approaches, attracting the right clients through content, and leading with purpose.

    We cover in this episode:

    • Susan’s impressive career spanning four decades.

    • Creating frameworks around brand and customer experience.

    • Finding the growth path and how Agency Management Institute helped.

    • The invaluable lessons and tips Susan has learned along the journey.

    Actionable key takeaways for agency founders:

    • Examine what part of your efforts is actually bringing in revenue, and double down on that.

    • Find an ecosystem of partners who think differently, helping you find ways to operate better.

    • You can diversify your client base while still remaining specialized to mitigate market risks.

    • When it comes to marketing the agency, speaking and original research have been the cornerstones of Susan’s success. 

    🎧 Listen to the episode now:

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    Best,

    CQ

     

    P.S. Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews