[Podcast] The Art & Science of Podcast Guesting

"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Podwize Group

(🎙️ listen now)

If you’ve ever been curious about starring as a guest on a podcast in your vertical, this episode is a must-listen.

Angie Trueblood is the founder of The Podwize Group, a company that connects business owners and podcast hosts.

Tune in to learn about what a great guest is made of, how to craft a high-performing pitch, and all the work and processes you need to follow to secure lucrative guest slots on vertical podcasts.

We cover:

• How joining podcasts as a guest speaker can boost business visibility and sales.

• What it takes to get placed as a podcast and deliver a great episode.

• How to convert podcast appearances into revenue opportunities.

Actionable key takeaways for agency founders:

• Guesting on shows in your vertical can help you test the waters in a new niche.

• A great podcast guest makes the listeners feel like they’re part of the conversation. 

• Sometimes, you need to get creative to make a compelling pitch, and lean on personality and creative topics to secure a podcast slot.

• Pick three verticals to pitch yourself as a podcast guest to test waters.

🎧 Listen to the episode now:

• Podcast Website 

• Apple Podcasts 

• YouTube 

• Spotify

• Amazon Music

Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Best,

CQ

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Frequently Asked Questions

Why does Angie Trueblood say niche podcast audiences are more engaged than big show audiences?

Because a smaller, focused audience tends to be more deeply invested in the specific topic being discussed, creating a stronger, more attentive connection than a broad, general audience tuning into a much larger show.

What makes someone a great podcast guest, according to this conversation?

Making listeners feel like they're part of the conversation, an approach discussed directly in the episode as key to delivering a genuinely engaging episode rather than a stiff, formal interview.

How can guesting on podcasts in a specific vertical help test a new niche?

By getting direct exposure to that vertical's audience without a full commitment, guesting allows an agency to gauge resonance and interest in a new niche before fully investing in specializing there.

What does it take to craft a compelling pitch to secure a podcast guest slot?

Getting creative and leaning on personality and interesting topics, an approach discussed as often more effective than a generic, credential-heavy pitch that doesn't stand out to podcast hosts.

What's a practical way to start testing podcast guesting as a strategy?

Picking three specific verticals to pitch as a podcast guest, a focused starting point for testing the waters rather than trying to pitch broadly across every possible podcast at once.