[Podcast] Mastering the Landscaping Vertical

“Eventually, we stopped the shenanigans and got vertical."  –  Rob Murray, Founder and President of Intrigue Media

(🎙️ listen now)

This was a fun one. Rob Murray is the co-founder of Intrigue Media, which has over $5 million in annual revenue and serves 110 clients. 

Here’s what we cover in this episode:

• Rob’s crazy founding story from DOOH to a specialized agency.

• How showing up in the community and doing thought leadership sparked initial growth.

• Rob’s approach to marketing, sales, and business leadership.

• The challenges of hiring sales and how to incentivize them.

Here are some actionable key takeaways for agency founders:

• You have two ways to position your offering: vertical versus horizontal. 

• Create a sensation that your agency is everywhere. Think: parties, events, community, and lots of speaking.

• Try to uncover unconscious beliefs you hold about your business to break harmful patterns; journaling is great for this.

🎧 Listen to the episode now:

• Podcast Website 

• Apple Podcasts 

• YouTube 

• Spotify

• Amazon Music

Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Best,

CQ

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