[Podcast] Why You Need a Fractional CMO
Corey Quinn
Founder, Deep Specialization™
An interview w/ John Jantsch, author of "Duct Tape Marketing"
"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for it.” – John Jantsch, Founder of Duct Tape Marketing.
(🎙️ listen now)
In recent years, we’ve witnessed the resurgence of fractional CMOs - Why now?
With the pandemic, many companies were caught red-handed for their lack of marketing strategy. Coupled with financial strains, economic headwinds, and smaller budgets, the environment created opportunities for fractional CMO services to thrive.
That is the very same opportunity today’s guest, John Jantsch, seized with this company, Duct Tape Marketing. It operationalizes fractional CMO services by providing a repeatable and proven framework they license out.
We cover:
What the fractional CMO role is.
How to run a repeatable framework and roadmap as a fractional CMO.
Success stories on multiplying revenue with a fractional CMO.
How to tell if your business is ready for one.
Actionable key takeaways for agency founders:
Your CMO should be obsessed with the customer experience and represent their voice within the company.
Beware of the scope creep if you’re providing marketing services.
Hiring a fractional CMO? Look for candidates with repeatable processes.
Mitigate risk in marketing by hiring someone who’s built where you need to get to.
🎧 Listen to the episode now:
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Best,
CQ
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About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
