Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
0 clients to 800 in just over three years
An interview with Michael Schumacher, co-Founder of HMDG
What to do when your target vertical market starts to shrink
Diversify or Double Down?
Are These Common Myths Holding You Back?
Focus on the facts, not myths and limiting beliefs.
When hard work ≠ results
Food for thought on a Friday afternoon.
How to get on your target client's short list
Do they know your agency and what makes you different?
Worried about non-vertical clients leaving?
Hint: they won’t care that you’ve updated your website and positioning
How to get more appointments
The more you know them, the better your marketing will become
Are you asking or assuming?
Don't base your marketing on your opinions alone.
Why agency founders fail at outbound
You've gotta go slow to go fast.
Is this niche too small?
The facts may surprise you.
The first step in ROI+ outbound
The Do's and the Don'ts
5 Ways Empathy Drives Business Wins
Is client empathy your competitive advantage?
Agency Relationship Sales 101
How do I find vertical experts?
The best way to save 15 months
The Elephant in your Total Addressable Market
And what you can do to address it
Avoiding the commodity trap
As an agency owner, you want to avoid the perception of sameness
The Specialist and the Expert
Contrasting the typical with the vertical agency
How to scale your agency faster
Why becoming a vertical market specialist helps you scale
From Yarn to 7 Figures: Stitchcraft's Success Story
An interview with Leanne Pressly, Founder of Stitchcraft Marketing
Charisma or expertise
Is it one (or maybe both) that attracts your clients?
Don't ignore this advice
People prefer doing business with people they connect with.
The magic number for organic referrals
How many clients do you need to start seeing referrals coming in?
Outbound for your agency: Quitting too soon
Don't run a marathon at sprint speed
Outbound for your digital agency: do more or do better?
Which one do you need to start doing?
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.