VGTM Ep. 5: How To Build an 8-Figure Agency In One Vertical Market
Corey Quinn
Founder, Deep Specialization™
My next guest gives a masterclass in vertical go to market.
Want to know what it takes to become an 8-figure agency in a vertical market?
My next guest is Chris Yano, Founder and CEO of RYNO Strategic Solutions.
In our conversation, he shares his #1 lead source (podcast with 50k downloads / month), how working with A-list customers in a target vertical creates a “herd mentality,” how Gary Vaynerchuk talked him into starting a podcast, his invite-only, high-ticket annual event for home services business owners, RYNOX and much more.
Key Moments:
3:31: How Chris launched his marketing agency with a focus on HVAC and Home Services
12:58: Why specializing in a vertical is a competitive advantage
15:15: How working with A-list customers in your target vertical creates “herd mentality.”
29:46: His best marketing strategy ever
31:00: Deep dive on Chris’ podcast, which has 50,000 downloads per month
36:13: Chris goes deep into his invite-only, high-ticket annual event for home services called RYNOX
44:40: How to choose which vertical conferences to go to and what to do to maximize your exposure
46:23: The positive aspects of verticalizing your business
47:54: The negative aspects of verticalizing your business
Links to the episode:
Enjoy!
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
