VGTM Ep. 5: How To Build an 8-Figure Agency In One Vertical Market
Corey Quinn
Founder, Deep Specialization™
Want to know what it takes to become an 8-figure agency in a vertical market? Chris Yano shares his #1 lead source, a podcast with 50k downloads a month.
Want to know what it takes to become an 8-figure agency in a vertical market?
My next guest is Chris Yano, Founder and CEO of RYNO Strategic Solutions.
In our conversation, he shares his #1 lead source (podcast with 50k downloads / month), how working with A-list customers in a target vertical creates a “herd mentality,” how Gary Vaynerchuk talked him into starting a podcast, his invite-only, high-ticket annual event for home services business owners, RYNOX and much more.
Key Moments:
3:31: How Chris launched his marketing agency with a focus on HVAC and Home Services
12:58: Why specializing in a vertical is a competitive advantage
15:15: How working with A-list customers in your target vertical creates “herd mentality.”
29:46: His best marketing strategy ever
31:00: Deep dive on Chris’ podcast, which has 50,000 downloads per month
36:13: Chris goes deep into his invite-only, high-ticket annual event for home services called RYNOX
44:40: How to choose which vertical conferences to go to and what to do to maximize your exposure
46:23: The positive aspects of verticalizing your business
47:54: The negative aspects of verticalizing your business
Links to the episode:
Enjoy!
Frequently Asked Questions
What is Chris Yano's #1 lead source for RYNO Strategic Solutions?
A podcast with 50,000 downloads a month, a channel he credits as his best marketing strategy ever and a significant driver of leads within the HVAC and home services vertical.
What does Chris Yano mean by "herd mentality" created by working with A-list customers?
That serving well-known, respected businesses within a target vertical creates a ripple effect, other businesses within that same community take notice and want to work with the agency too, following the lead of the A-listers.
How did Gary Vaynerchuk influence Chris Yano's decision to start a podcast?
A specific, direct conversation discussed in the episode, where Gary Vaynerchuk's influence played a role in convincing Chris Yano to launch what became a major lead source for his agency.
What is RYNOX, and why is it invite-only and high-ticket?
An annual event for home services business owners, built as an exclusive, premium gathering that reinforces RYNO's positioning as a leader within the home services vertical.
What are the positive and negative aspects of verticalizing a business, according to Chris Yano?
Real tradeoffs discussed directly in the episode, weighing the competitive advantage and depth gained from specializing in HVAC and home services against the genuine downsides that come with that narrower focus.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
