Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Am I About To Get Fired?
The question no one wants to ask.
Transform cold outreach into a warm outreach with one step
Send a unique, striking gift that leaves an impression before you reach out.
Incredible Agency Growth Tips from Scorpion's ex-CMO
An interview with yours truly!
How to stand out in a crowded market
Who is your Villain?
Generative AI for Agencies: A Threat or An Ally
Effective strategies for agency owners to approach new tools such as generative AI and chat GPT
What if...
Success starts by having a clear vision of the outcome you're creating
Are you ready for change?
Here are two things you can do
The 1 thing that makes everything easier
Improve lead quality, Speed up sales cycles, Price you at a premium, Grow client retention, Boost employee confidence and morale, Differentiate your brand
The Practical Value of Client Empathy
5 reasons why taking an empathy-centered approach makes sense
How to get on your target client's short list
Do they know your agency and what makes you different?
How to hit the mark with your messaging and offers
Mapping their problems into your messaging hits the target
Worried about non-vertical clients leaving?
Hint: they won’t care that you’ve updated your website and positioning
How to get more appointments
The more you know them, the better your marketing will become
Are you asking or assuming?
Don't base your marketing on your opinions alone.
Why agency founders fail at outbound
You've gotta go slow to go fast.
Is this niche too small?
The facts may surprise you.
8-Figure Agency: Acquired!
Interview with Ben Landers, Founder of Blue Corona
Fix Your Outbound Sales with Vertical Specialization
Poor targeting and generic messaging make outbound efforts invisible. Specializing in a vertical sharpens focus, builds trust, and drives sales.
Outbound: Quantity or Quality?
When bigger isn't really better
Unlock Predictable Traction with Remarkable Positioning
An interview with positioning expert, Ton Dobbe
Stop with the "me-too" messaging already!
Try this quick exercise to get a fresh perspective
The Secret To Long Term Success
Choose the people
Are your customers just transactions?
Or are they real people who need a trusted advisor?
1 kick, 10,000 times
Are you becoming a jack-of-all-trades or master of one?
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.