Positioning, Productized Services, and Value-Based Pricing

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    An interview with with Jonathan Stark

    What if you could become the one and only in your industry?

    Join me for a special episode of the Vertical Go-To-Market Podcast featuring Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. 

    We talk about: 

    - Positioning yourself to stand out

    - The benefits of productized services

    - Developing a laser-focused statement

    - The impact of AI on digital marketing agencies

    - The Pro’s/Con’s of value-based pricing vs. hourly

    - How identifying an expensive problem sharpens your marketing

    And more. 

    🎧 Listen to the episode now: 

    If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!

    Best,

    CQ

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

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