Grow Word of Mouth With Watering Holes

A client recently asked me:

"What's a characteristic of a good vertical market to target?"

Here's what I told him:

A good vertical market has natural "watering holes." 

These are places where people gather to network and socialize.

Examples of vertical market watering holes include:

• Facebook Communities

• Slack communities

• Associations

• Trade shows

• Alumni groups

• Local organizations

When you create remarkable results for your vertical market clients, it quickly spreads in these watering holes.

Question to ponder:

👉 Does our target vertical market have watering holes?