Adopt the insider language of your vertical buyer

How do you adopt the insider language of your vertical buyer?

Not surprisingly, you do so by:

• Spending lots of time with them

• Helping them solve their problems

• Meeting with them regularly

• Joining their associations and social media groups

• Reading their industry publications

But two more ingredients are essential:

1. Truly caring about them

2. Devoting nearly all of our discretionary time and money to building relationships and selling into that vertical

Here's the thing:

It's easy to simply use their insider words in your communication (website, collateral, marketing, sales).

But they'll know you're an imposter unless you're committed to their success.

Questions to ponder:

👉 How are we using the insider language of our target buyer to signal we're an insider?

👉 Do we genuinely understand our target buyer?

Have a great weekend!

CQ