From Overwhelmed Founder To Thriving 8-Figure CEO

Corey Quinn

Founder, Deep Specialization™

Is your business running you, or are you running your business?

My next guest on The Vertical Go-To-Market Podcast is Sarah Durham, Founder and CEO of Big Duck

I recently sat down with Sarah to learn how she transformed her generalist marketing agency into an 8-figure PR and Communications firm specializing in the non-profit sector. We get into the details of why she decided to specialize her firm, how she did it, the impact of authoring books, and much more.

Links to the episode:

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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“Is this a good fit for my agency?”

I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

You’re likely a strong fit if:

You’re generating $1M–$20M+ annually
You want to lead your market, not blend into it
You’re thinking about long-term scale, not short-term tactics
You want a growth engine that doesn’t rely on you
You value clarity over complexity
You’re open to advanced growth levers, including acquisitions

Escape Founder-Led Sales With My Free Book

My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

★★★★★

Over 100 5-star Amazon reviews