Standing Out: Category Design for Life Sciences Companies

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    An interview with Holley Miller, Founder of Grey Matter Marketing, Inc.

    Ever wondered how specializing can skyrocket your agency's growth?

    Meet Holley Miller, Founder of Grey Matter Marketing.  

    In this Vertical Go-To-Market episode, Holley and I get into:

    - The learning curves and challenges of a generalist agency.

    - Her strategic decision to specialize.

    - The role of category design in long-term success.

    - The joy, and profitable rewards, of mastering a niche.

    And much more

    🎧 Listen to the episode now: 

    If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!

    Best,

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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