Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
How to avoid wishful thinking this time of year
Seek the facts of your results
How to transform your objection handling
Handle predictable objections before they ever come up.
The do's and don'ts of vertical list building
What to avoid and what to do instead
Placing asymmetrical bets with your vertical market
Don't be one of the 92% of salespeople who give up after being told no.
How to build sales momentum + confidence
Give them a narrowly defined definition of a good-fit client
Content Marketing for Vertical Specialists
Three tactics to transform your agency's content marketing strategy
When to consider specializing...
If you're great at helping clients, you'll probably be great as a vertical market specialist.
Overcoming imposter syndrome
You don’t need to know everything about them to start making a meaningful impact.
How to escape watered down positioning
3 ways watered-down positioning is hurting your agency
Learn a vertical 100x faster
While deepening your understanding and empathy.
How to Use LinkedIn Organically to Attract Vertical Clients
Three tactics to help you grow your firm.
How to be seen as a specialist
If you want to be seen as different, you need to be different.
How to out-market your competitors
Want to spend more? Improve your customer lifetime value.
1 equation to validate a vertical
A simple test to see if the vertical is for you
16 criteria to help choose a vertical
Refine and prioritize your potential target verticals with these 16
Can you sharpen your positioning + messaging? Part 2
Learn the first key buying criteria you need
Is it time for a change in focus?
When the thing that worked for you is now working against you
Can you sharpen your positioning + messaging? Part 4
When the pain of staying the same gets too great.
Beyond Claims: Discover the Proof
Inspire confidence, establish credibility, and help overcome skepticism.
Learn from a $6M niche agency founder
An interview with Tim Brown, CEO of Hook Agency
Struggling to find a vertical?
The struggle is real
Get connected with industry leaders in your vertical
If you're not already in the game, what are you waiting for?
Amy's advice for scaling a business
Translated through the Deep Specialization lens
Unlocking agency success with specialization and care
To win today, you've gotta have empathy for who you serve.
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.