Hiring a Digital Marketing Agency

3 pro tips on hiring a digital marketing agency:

1️⃣ Get a personal referral

2️⃣ Interview the founder

3️⃣ Meet the people who will be your day-to-day

You'll get a strong gut feeling telling you which way to go.

Frequently Asked Questions

Why does getting a personal referral matter so much when hiring a digital marketing agency?

Because a firsthand recommendation from someone who's actually worked with the agency carries far more weight than marketing claims alone, offering real, trusted evidence of what the experience is actually like.

Why is it worth interviewing the founder specifically, rather than just a salesperson?

Because the founder often sets the tone and standards for the entire agency, offering direct insight into the philosophy and priorities that shape how the agency actually operates.

Why does meeting the actual day-to-day team matter as much as talking to leadership?

Because the day-to-day team is who will actually be doing the work and managing the relationship going forward, making their competence and fit just as important as the founder's initial pitch.

Why does this process typically lead to a strong gut feeling about which agency to choose?

Because combining a trusted referral, direct insight from the founder, and real interaction with the actual team provides a much fuller picture than reviewing a pitch deck or proposal alone, enough to form real intuition about fit.

What's the underlying theme connecting these three tips?

Verifying reality directly rather than relying solely on marketing materials or sales pitches, getting real evidence from people who've experienced the agency and from the actual humans who'll be doing the work.