Content Distribution Strategy

Congratulations! 🎉

You just published a super awesome, oozing-with-value whitepaper (ebook, video, or whatever).

Now what?

Whoops! 😱

In all the excitement, you forgot about the distribution strategy.

A good distribution strategy ensures your target audience sees your content.

Here's a hit list of places to re-publish your content:

Company Website

- Homepage banner

- Press page, custom slice, blog post (be sure to optimize for SEO)

Email - Internal newsletter (employees), external newsletter (prospects, current clients, etc.), partner newsletters

- Add a link to your content in email signatures

Organic Social

- LinkedIn, Twitter, IG, YouTube, etc. (company page and relevant groups)

- Ask partners to re-share, like, comment

Sales Team

- Provide them with sample scripts and talking points

- Create and share email templates

Paid Ads

- Google, Twitter, LinkedIn, etc.

- Native Advertising on Outbrain and Taboola

Live Events

- Host a webinar

- Host a Facebook live event

Podcast

- Plug the content on your podcast

- Guest on industry podcasts to promote the content

Influencer Marketing

- Ask your network of influencers to share

- Reach out to new influencers to share

Content Syndication

- Guest post on an industry blog

- Submit/add to Medium, Forbes, Inc.