Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Is this niche too small?
The facts may surprise you.
Choosing a Target Vertical Market Too Early
The benefit of doing things that don't scale.
The Secret To Long Term Success
Choose the people
What story do your client reviews tell?
Your new clients are looking for themselves in there.
Stop wasting your money
Do this one thing instead
Finding success in the legal niche
An interview with Chase Williams, Co-Founder of Market My Market
Why agency founders fail at outbound
You've gotta go slow to go fast.
Can you sharpen your positioning + messaging? Part 2
Learn the first key buying criteria you need
Is it time for a change in focus?
When the thing that worked for you is now working against you
The 3 mindsets of niche domination
Discover how to transform from vendor to trusted advisor...
The hidden math killing agency profits
Is your 5.5% monthly churn actually costing you half your revenue?
Grateful for you this holiday season đ
We're grateful for your trust and engagement in 2024. Wishing you peace, joy, and time with loved ones this holiday season. Looking forward to serving you in 2025.
Agency sales that are too founder dependent
Specialize your agency to solve specific problems and watch your messaging cut through the noise, scaling your sales!
[WORKSHOP] The Care Compass⢠- Identify Your Perfect Vertical Market
Discover your perfect vertical market in just 20 minutes! Join me for "The Care Compass⢠Workshop" and learn my 3-step framework to choose a vertical you'll love serving. Stop being everything to everyone. Register now for this free live session!
[3 Question Friday] Your next hire might not be who you think
More people doesnât mean more progress. Learn how agency founders scale by defining ownership, fixing bottlenecks, and hiring with clarity and purpose.
The Lie Thatâs Killing Your Gifting Campaigns
A gift opens the door but it doesnât close the deal. Learn how to move from attention to trust to conversion using empathy-led sales conversations.
Agency sales that are too founder dependent
Fix inbound and you'll fix your founder dependency problem
From Yarn to 7 Figures: Stitchcraft's Success Story
Leanne Pressly turned her love of sewing into Stitchcraft, a marketing agency serving fabric, yarn, and craft companies. Learn how she built a near 7-figure business.
When founders get in the way of what they want.
If you're both the founder and sales manager of your agency, that's likely why growth is slower than it should be. Learn why hiring a dedicated sales leader helps.
Verticalizing makes a lot of things much easier
Taking a vertical market approach is like tipping the first domino. Learn how knowing exactly who you're targeting eliminates wasted time on things that don't matter.
Unsticking Client Interviews
People love the idea of client interviews but always think they'll do them tomorrow. Then years pass and they never happen. What's actually stopping you?
Find your next vertical market in your current book of business
Want to choose a target vertical from your existing book of business? Learn 2 key metrics, annual revenue and retention, plus 4 more to guide the decision.
2 Critical Errors in Agency Marketing
Agencies make two critical mistakes marketing themselves: neglecting it entirely, and reusing client tactics that don't actually work to attract agency clients.
Shy about cold gifting?
Not sure if your ICP is working from the office, remote, or hybrid? Learn a simple call-ahead tactic to improve deliverability before sending a cold gift.
âIs this a good fit for my agency?â
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
Youâre likely a strong fit if:
- Youâre generating $1Mâ$20M+ annually
- You want to lead your market, not blend into it
- Youâre thinking about long-term scale, not short-term tactics
- You want a growth engine that doesnât rely on you
- You value clarity over complexity
- Youâre open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.