Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Amy's advice for scaling a business
Translated through the Deep Specialization lens
Get connected with industry leaders in your vertical
If you're not already in the game, what are you waiting for?
Beyond Claims: Discover the Proof
Inspire confidence, establish credibility, and help overcome skepticism.
Can you sharpen your positioning + messaging? Part 3
Don't miss this important buying criteria
How to take a small step towards verticalizing
Knowing this alone can open your eyes to how easy it is to transform your agency.
Can you sharpen your positioning + messaging? Part 2
Learn the first key buying criteria you need
Struggling to find a vertical?
The struggle is real
How to escape watered down positioning
3 ways watered-down positioning is hurting your agency
Unlocking agency success with specialization and care
To win today, you've gotta have empathy for who you serve.
Is it time for a change in focus?
When the thing that worked for you is now working against you
Can you sharpen your positioning?
Start by identifying the clients you want more of.
How to be seen as a specialist
If you want to be seen as different, you need to be different.
Learn a vertical 100x faster
While deepening your understanding and empathy.
3 steps to escape founder-led sales
If you don't give a damn, they'll see you as just another "face in the crowd" agency.
Learn from a $6M niche agency founder
An interview with Tim Brown, CEO of Hook Agency
Can you sharpen your positioning + messaging? Part 4
When the pain of staying the same gets too great.
Stop making your sellers do this!
And stop robbing yourself of future revenue.
Is quality slipping at your agency?
Here's a way to maintain high standards on your team
How to 10x your agency's credibility
This one thing can skyrocket your trust and credibility.
Getting started with choosing a vertical
This focused approach gives you a starter list of verticals to choose from.
Are you asking the right questions?
Specialized knowledge allows you to ask better questions
Struggling with handling client complaints?
If your retention is shit, you've got a "hole in the boat" problem that takes priority
How to create granite-like certainty
Mindset for high-impact activities
Should you acquire a company to accelerate growth?
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.