Targeting Customer Segments in 2023
Corey Quinn
Founder, Deep Specialization™
Want to know which customer segment to focus customer acquisition on in 2023?
Ask your customer success team:
"Which customers do you enjoy working with the most?"
When customer success shows consistent positive results for their customers, life is good.
But, when customer success has to manage upset customers who are not getting results, life is rough.
Especially when it never gets better.
Hearing from CS which customer segments are 'the best' signals product fit.
And who wouldn't want more customers everyone loves working with?
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
