Targeting Customer Segments in 2023

Want to know which customer segment to focus customer acquisition on in 2023?

Ask your customer success team:

"Which customers do you enjoy working with the most?"

When customer success shows consistent positive results for their customers, life is good.

But, when customer success has to manage upset customers who are not getting results, life is rough.

Especially when it never gets better.

Hearing from CS which customer segments are 'the best' signals product fit.

And who wouldn't want more customers everyone loves working with?

Frequently Asked Questions

Why ask customer success which customers they enjoy working with the most?

Because their day-to-day experience directly reflects which customer segments are getting genuinely good results versus which ones are a constant struggle to manage, real signal that data alone might not fully capture.

What does it mean when customer success reports consistently positive results with a segment?

That the product genuinely fits that segment's needs well, an indication of strong product-market fit that makes for a smoother, more sustainable relationship for both the customer and the team supporting them.

Why is it concerning when customer success consistently has to manage upset customers who aren't getting results?

Because ongoing struggle without improvement often signals a mismatch between the product and that customer segment's actual needs, not just a temporary rough patch that will resolve itself.

How does customer success feedback signal product fit better than other metrics might?

Because it reflects a real, lived experience of whether the product is actually working well for a segment, rather than relying solely on surface-level metrics that might not fully capture day-to-day friction or satisfaction.

What's the practical takeaway from this question for planning customer acquisition in 2023?

Prioritizing acquisition in the segments customer success genuinely enjoys working with, since that enjoyment reflects strong product fit and points toward the kind of customers most likely to succeed and stay long-term.