Targeting Customer Segments in 2023

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Want to know which customer segment to focus customer acquisition on in 2023?

    Ask your customer success team:

    "Which customers do you enjoy working with the most?"

    When customer success shows consistent positive results for their customers, life is good.

    But, when customer success has to manage upset customers who are not getting results, life is rough.

    Especially when it never gets better.

    Hearing from CS which customer segments are 'the best' signals product fit.

    And who wouldn't want more customers everyone loves working with?

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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