Ideas for Distributing Video Testimonials

Here are 8 places to share your best customer video testimonials (in addition to your website):

1. Email newsletter Review sites (e.g., G2, Capterra, etc.)

2. Vertical member association websites (IFA for Franchise, QSR for Restaurants, etc.)

3. Business directories (Yelp, Google My Business, etc.)

4. YouTube channel Social feeds (LinkedIn, Twitter, Facebook, etc.)

5. Company podcast (edited for the best audio clips)

6. Sales team (shared via outreach cadence)

The more places you share your customer video testimonials, the greater the chances they'll be seen by the people you're trying to attract.

Have a great weekend!!

Frequently Asked Questions

Why does distributing customer video testimonials across multiple places matter so much?

Because a testimonial sitting only on a website reaches a fraction of the potential audience. Spreading it across multiple channels increases the odds it actually gets seen by the people it's meant to attract.

What role can an email newsletter play in sharing testimonials?

A direct channel to an already engaged audience, giving testimonials visibility among people already receptive to hearing from the business, beyond just website visitors.

Why does sharing testimonials on vertical member association websites make sense?

Because it puts proof directly in front of a concentrated, relevant audience already active within that specific vertical, exactly the kind of prospects most likely to be influenced by a relevant testimonial.

How can a company podcast be used to extend the reach of video testimonials?

By editing the best audio clips from testimonials into podcast content, repurposing existing proof into a new format that reaches listeners who may not encounter it through other channels.

Why should the sales team also actively share these testimonials?

Because including them directly in outreach cadences puts real, relevant proof in front of prospects at the exact moment they're evaluating the business, rather than leaving testimonials to be found passively elsewhere.