You Might Have a Focus Problem

If your Agency or B2B SaaS is struggling to find traction, you may have a focus problem.

Don't do this:

Solve a generic problem (lead gen) for a generic audience (small businesses).

Do this instead:

Solve a specific problem (get more orthodontics patients) for a specific audience (dentists).

Frequently Asked Questions

What does it mean to solve a "generic problem for a generic audience"?

Something broad and undifferentiated, like offering lead generation for small businesses in general, an offer so widely applicable that it fails to resonate specifically with anyone.

Why does solving a generic problem for a generic audience make it hard to find traction?

Because nothing about the offer signals real relevance to any one specific buyer. Without specificity, prospects don't feel like the solution was built with their exact situation in mind.

What does solving a "specific problem for a specific audience" actually look like?

Something like helping dentists get more orthodontics patients, a precise problem tied to a precise audience, immediately signaling relevance to anyone in that exact situation.

Why does narrowing focus this way actually solve a traction problem?

Because specificity creates immediate resonance. A dentist looking for orthodontics patients recognizes themselves instantly in a targeted offer in a way a generic small-business lead gen pitch never could.

What's the underlying diagnosis for agencies or B2B SaaS companies struggling to gain traction?

A focus problem, often rooted in staying too generic on both the problem being solved and the audience being served, rather than narrowing to something specific enough to actually resonate.