Win/Loss Surveys

What's a well-known but seldom-done tactic to close more sales?

Win/loss surveys.

Here's how they work:

• 3 days after a deal has closed lost, send them a survey asking why they didn't choose you.

• Do this 5-10 times, and you'll see patterns in the responses.

• Codify the patterns into insights.

• Use the insights to make changes to your sales process.

• Those changes will result in more closed won deals.

Pro-tip 👉 don't do this once in a while. Instead, automate sending closed lost surveys as a part of your post-sales process.

Why?

You'll have an ongoing stream of valuable feedback you can use to improve your sales process.