The Indispensable Marketer: Closing the Trust Gap Between CEOs and Marketing Leaders

What happens when marketing is hitting its metrics, but the business still isn’t winning?

In this episode, I sit down with Jake Baadsgaard, CEO of Disruptive Advertising and author of The Indispensable Marketer, launching October 6, to unpack one of the biggest challenges inside growing companies: the trust gap between CEOs and marketing leaders.

Jake knows this problem firsthand. After going through multiple marketing leaders, he realized the issue wasn’t necessarily the people he was hiring. He had to examine the environment, expectations, and processes surrounding the role.

We talk about how CEOs and marketers can get on the same page, why marketing metrics need to connect to real business outcomes, and what marketing leaders can do to become trusted strategic partners rather than simply executors.

In this episode, we cover:

• The trust gap between CEOs and marketing leaders
• People problems vs. process problems
• How to create business vision clarity
• Turning growth goals into marketing math
• The “green dashboard, red bank account” trap
• Why marketers need to understand customer acquisition costs and lifetime value
• “Interpretive truth” and why you shouldn’t hide bad news
• Jake’s Feel, Know, Do framework for creative decisions
• Creating shared vision between leaders and employees
• The four zones of marketing performance and strategy
• Why a strong strategy creates patience when results aren’t immediate
• How AI can help teams execute the wrong things faster when strategy isn’t clear

ABOUT JAKE BAADSGAARD

Jake Baadsgaard is the CEO of Disruptive Advertising and author of The Indispensable Marketer. He has more than 13 years of experience in the agency space, and he and his team have worked with thousands of brands and more than 500 marketers.

His work focuses on helping CEOs and marketing leaders align meaningful purpose with measurable performance.

RESOURCES

Book and free resources: https://www.indispensablemarketer.com/
Link to podcast episode: https://www.youtube.com/watch?v=aqBcPQsDP3U
🌐 More from me: https://www.coreyquinn.com/

If you’re a CEO, founder, agency owner, or marketing leader trying to create better alignment between marketing and the business, this episode is for you.