How to get the A-list working for you

Word of mouth is rampant within an industry.

 Especially in vertical industries like dentists, plumbers, attorneys, etc.

 Everybody wants to know HOW the ones getting ahead have an edge.

The good news is you can use this to your advantage.

 👉 Generously spoil industry A-list customers with outsized value, and the others will follow.

 Why?

 The A-listers are the ones everyone else is watching.

 Questions to consider:

👉 Do we have vertical industry A-list customers?

👉 If not, what is our plan to get one or more ASAP?

Frequently Asked Questions

Why is word of mouth especially strong within vertical industries like dentists, plumbers, or attorneys?

Because these industries operate as tight-knit communities where everyone wants to know how the ones getting ahead have an edge. That curiosity drives conversation and attention within the industry naturally.

Who are "A-list customers" within a vertical, and why do they matter so much?

The businesses within a vertical that everyone else is watching, the ones whose success and choices other members of that same industry pay close attention to and often follow.

Why does spoiling A-list customers with outsized value create leverage for word of mouth?

Because when the businesses everyone else is watching openly benefit from a partnership, that visibility naturally draws attention and interest from the rest of the industry without requiring separate outreach to each one individually.

Is this approach different from simply providing great service to every client equally?

In a sense, it's a deliberate focus on generosity toward the customers with the most influence and visibility within the vertical, rather than spreading the same level of investment evenly across the entire client base.

What's the practical first step toward using this dynamic?

Identifying whether any current clients qualify as vertical industry A-listers, and if not, developing a plan to actively pursue landing one or more as soon as possible.