When Being a Generalist Works Against You

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Three signs your target market is too broad

    📉 Losing clients? 🔁 Spinning your wheels? 🚫 Stuck with flat growth? 😟 These are all signs your target market is too broad. 💊 The cure? 🛑 Stop being a generalist and instead focus on your best-fit customer. Questions to ponder: - Where is being a generalist hurting our ability to grow? - Who is our best-fit customer? How do we get more of them?
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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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