VGTM Ep. 4: From Start-Up Marketing Agency to 8-Figure Acquisition
Corey Quinn
Founder, Deep Specialization™
Lessons From the Founder
Want an inside look into how an agency founder landed an 8-figure exit?
My next guest on the Vertical Go To Market podcast is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry.
In this episode, you’ll hear:
why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures
why Terry left a great career at a world-famous record label to start his entrepreneurial journey
why focusing on a vertical he already had credibility in led to quick traction and growth
the importance of knowing the industry's language and why you can’t bullshit it
building his agency on referrals and word of mouth
the downside to taking a vertical approach to your business
the danger of ignoring Chat GPT
and much more.
P.S. If you liked this episode, please rate and review us on Apple Podcasts; and be sure to hit the subscribe button! 🔥
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
