Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Stop wasting your testimonials
Learn how to transform generic praise into conversion-driving testimonials...
The 3 Hidden Sales You Need to Close Every Deal
Why company credibility and personal trust matter more than your pitch (and how to nail all three)
Introducing...3 Prompt Fridays
Questions to ponder that could transform your agency
The Truth About Marketing Agency Pricing [Most Hide This]
Discover why the "10% of revenue" rule misses the mark, and learn what actually matters when pricing marketing services...
The secret to charging premium prices
Stop being a replaceable service provider and become a trusted advisor. By leveraging deep industry knowledge, proactive problem-solving, and strategic thinking, you can charge premium prices. Learn how we went from $1K to $5K per month at Scorpion by changing our positioning, not the work.
The secret weapon for scaling your agency
Unlock 80% more business by tapping into these goldmines of relationships and credibility
3 Prompt Friday
Ponder these three over the weekend.
Breaking Through the good enough trap
Good is the enemy of great. What if Apple had created the iPod and said 'well that's good enough'?
Content as Currency
Your podcast can be your trojan horse into closed markets.
Is Your Agency Stuck in
Discover the Deep Specialization™ Maturity Model and learn how to become the go-to expert in your niche. Don’t let “good enough” hold your agency back!
AI isn't your writer - it's your accelerator
Vertical specialization drives agency growth. Use AI to amplify your messaging strategy with vertical-specific landing pages that align with your brand voice.
The Trust Multiplier Effect
Your best sales process won't work if you haven't built trust first.
Messaging that converts
Client pain points are your copy goldmine. Use client calls to mirror their language, solve specific challenges, and boost conversions. Perfect for agency growth!
Handle these top agency sales objections proactively
Transform your FAQ slide into a powerful sales tool that addresses key prospect concerns before they arise.
A library worth millions in agency revenue
Not books. Something far more valuable for your sales team...
3 Prompt Friday
Reflect this weekend: Are we casting too wide a net? Do clients align with our vision? What's the one thing we're known for? Insights on agency growth await.
3 Prompts Friday
Explore vertical specialization for agencies: Identify your ideal clients, build indispensable value, and overcome fears of niching down to drive agency growth.
3 Prompt Friday
Rethink your agency’s focus with these prompts to uncover missed opportunities and ensure you’re offering what your market truly needs, not just what you're good at.
Why
That "technology specialization" could be silently destroying your growth. Here's why...
3 Prompt Friday
Weekend Reflection for Agency Leaders: Unlocking Your Competitive Advantage
Selling Without Self-Sabotage
Agency growth hinges on mastering sales. Avoid deal-killers: focus on client problems, not technical details. Vertical specialization builds trust.
The $20 Million Mistake Most Agencies Make
Discover how focusing on one vertical transformed our agency from $20M to $150M in revenue. Learn the simple, proven formula to scale with specialization.
The $1M Question Every Agency Must Answer 🤔
The fundamental decision that will shape your agency's entire growth trajectory...
The Power of Saying No
What got you here won't get you there - saying yes to any client who wants to work with you is the strategy that gets you in the game, but it's what holds you back from success.
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.