Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
Your gifting program is a waste (unless you do this)
Here's the simple trick to lock in your ROI...
Boost your close rates with this overlooked strategy
Learn how win-loss analysis can transform your sales process and drive growth
The secret to effortless content creation
Learn how to attract your ideal audience with laser-focused content...
The sales call opener that prospects love
Build trust and set the stage for success in just one minute...
5 Essential Elements for Your Next Win-Loss Survey
Improve your sales process with these key survey components...
The Truth About Marketing Agency Pricing [Most Hide This]
Discover why the "10% of revenue" rule misses the mark, and learn what actually matters when pricing marketing services...
Introducing...3 Prompt Fridays
Questions to ponder that could transform your agency
Turn "Let me think about it" into closed deals
Learn how to uncover and address the real concerns behind this common objection and maintain momentum in your sales process.
The 3 Hidden Sales You Need to Close Every Deal
Why company credibility and personal trust matter more than your pitch (and how to nail all three)
Competitors or Clients...You Choose
Discover why focusing on clients, not competitors, is the key to agency growth
Master the lingo, win the client đď¸
How insider language can transform your vertical marketing
Your retainer clients are...rental properties
And you're not just collecting rent - you're building equity...
Are your marketing assumptions costing you deals?
One agency transformed their messaging by doing this simple thing...
Don't discount like a rookie, do this instead
Use this power-shift framework instead of cutting prices...
9 Essential Checks Before Sending That Contract
Ensure a smooth contract process and avoid surprises with this 9-point checklist. Confirm project scope, pricing, decision-makers, and address objections before sending. Position your agency for success with Deep Specialization and proactive steps. Secure verbal agreement for effective agency growth
Turn Your Sales Calls into Content Gold
Discover how to leverage your existing expertise and transform routine sales conversations into powerful content that sells while you sleep.
The Secret to Agency Growth: Master One Market
Transform your agency with vertical specialization: Focus on one market for faster results, deeper expertise, and scalable growth. Become the go-to expert!
The most expensive way to grow
Specialization is about what you know, not what you sell. Deep vertical knowledge helped scale Scorpion from $20M to $150M. Donât just sellâsolve.
Stop trying to serve everyone (we grew to $150M doing this instead)
Here's what happened when we focused on just one vertical market instead of chasing every client...
3 Prompt Friday
Rethink your agencyâs focus with these prompts to uncover missed opportunities and ensure youâre offering what your market truly needs, not just what you're good at.
3 Prompt Friday
Reflect on best-fit clients, tailored content, and industry expertise. Are you positioning your agency to stand out and charge premium rates? Ponder this weekend!
3 Prompts Friday
Explore vertical specialization for agencies: Identify your ideal clients, build indispensable value, and overcome fears of niching down to drive agency growth.
The Trust Multiplier Effect
Your best sales process won't work if you haven't built trust first.
Content as Currency
Your podcast can be your trojan horse into closed markets.
âIs this a good fit for my agency?â
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
Youâre likely a strong fit if:
- Youâre generating $1Mâ$20M+ annually
- You want to lead your market, not blend into it
- Youâre thinking about long-term scale, not short-term tactics
- You want a growth engine that doesnât rely on you
- You value clarity over complexity
- Youâre open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.