Follow-up Mastery: The 10-Month Check-in

Remember those leads who chose another provider 10 months ago? It's time to circle back.

The key? Add value, don't just pitch.

👉 Review their original goals

👉 Check their current performance

👉 Offer genuine help, not a sales pitch

Example: "Hey Sarah, noticed your site's SEO traffic dipped. Any way we can help?"

It's not about the sale. It's about being genuinely helpful.

This approach keeps you top-of-mind without being pushy. And when they're ready to switch? You're the first they'll call.

CQ

Frequently Asked Questions

Why circle back to leads who chose a competitor months ago?

Because circumstances change. A lead who wasn't ready or chose someone else 10 months ago might be in a very different situation now, and staying quiet the whole time means missing that shift.

What should this kind of outreach actually look like?

Reviewing their original goals, checking their current performance, and offering genuine help rather than pitching. Something like, "Hey Sarah, noticed your site's SEO traffic dipped, any way we can help?"

Why does leading with value work better than leading with a pitch in this situation?

Because it doesn't feel like a sales attempt, it feels like genuine outreach. That distinction is what keeps the door open instead of feeling like pressure to reconsider a decision already made.

How does this approach keep an agency top-of-mind without feeling pushy?

By checking in with something specific and useful rather than a generic "just following up" message. Genuine helpfulness registers differently than a repeated sales attempt.

What's the payoff of this kind of low-pressure follow-up?

Being the first call when the lead is finally ready to switch providers. Staying helpful and present, without pushing, is what earns that position over time.