Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
Join 1,000+ agency founders. Weekly insights delivered to your inbox.
720 articles in the archive
Prioritizing Short-Term Sales Over Long-Term Customer Quality
The downward spiral and what to do to get off it.
"How soon will we see results?"
And other challenging questions you get.
Do this if you want more sales
The obvious strategy nobody thinks of
Unlock the secret to hiring sales superstars
Three essential skills that separate average salespeople from top performers.
Grow your agency 40% faster
This one thing helped agencies grow faster in 2023
Is Fear of Loss Holding You Back?
Embracing vertical positioning isn't always easy, but it's worth it.
The Hidden Trap Keeping Agency Founders Stuck in Sales
Escape the founder-led sales trap and scale your agency
Want to Grow Your Agency? Speak on Stages
Boost your agency's visibility by speaking on these platforms...
The secret to simplifying your agency growth
Discover the secret to simplifying your agency, boosting sales, and building trust.
4 steps to escape founder-led sales
How to systematize your sales process and grow beyond your personal abilities...
Too Many Variables? How to Create a Repeatable Sales System
Reduce complexity, nuance and variables.
7 - 11 - 4 and Google ZMOT
Are Your Buyers Aware You Exist?
Are You One of Us?
Deep Specialists are revolutionizing industries by becoming integral members, not just service providers.
Why Inbound-Only is Costing
Find out how focusing solely on inbound growth is limiting your success and what you can do to change it.
The 3 mindsets of niche domination
Discover how to transform from vendor to trusted advisor...
From Vendor to Irreplaceable Expert
Unlock the power of vertical specialization to deliver unmatched value
Conference season is here! Are you prepared?
3 ways to dial in your conference strategy
How to open a sales conversation
Getting them to talk about their problems is essential in a sales conversation.
Marketing that reduces buyer resistance
4 things to do first
Follow-up Mastery: The 10-Month Check-in
"Just noticed something about your SEO traffic..."
How to ensure your gifts arrive: 3 simple steps
Worried about remote work and gifting? Learn how to verify addresses and save time...
When the Best Sales Script Isn't Enough
Value beats scripts every time
3-4 unrelated verticals instead of a single vertical?
Here's my response
The compound effect
How one client went from 3 to 17 restoration clients in a few months
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.