The do's and don'ts of vertical list building

Need a lead list for your vertical?

Don't do what everyone else does: buy a list from a broker like ZoomInfo.

3 challenges of using the ZoomInfo's of the world:

• Your target vertical and their taxonomy don't always line up

• Their taxonomy categories can be general, causing you to buy leads you can't use

• Sourcing vertical leads requires custom techniques that don't scale, so they don't do it

So don't waste your time or money on list brokers. 

Instead, use these 5 other sources:

• Vertical associations

• Vertical online directories

• Vertical conference lists

• Vertical online groups

• Vertical competitor websites

CQ