Positioning: redefined

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Are you focused on positioning your product or your buyer's perception?

    It’s important to remember that positioning is not about your product or service.

    It’s about your buyer’s perception. 

    Al Ries & Jack Trout said it best in their seminal book Positioning: The Battle for Your Mind: “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

    Question to ponder:

    👉 Are we focused on positioning our product or our buyer's perception?

    Have a great weekend!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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