How to build credibility in your vertical

Want to build credibility and visibility for your agency within a vertical market?

Partner with trade associations.

Here's the thing...

Associations are often a key provider of training and education for the vertical. However, they rarely have significant editorial capabilities in-house.

Instead, they depend on 3rd party subject matter experts for content.

Herein lies the opportunity:

Find trade associations in your target vertical that need expert content...and then become the content provider.

Authoring content for the trade association naturally boosts your credibility and visibility.

Questions to ponder:

👉 Have we partnered with our vertical associations?

👉 Have we searched for opportunities to provide them with expert content?

CQ