80% of your future clients are waiting on you

Here's the 5-15-80 Rule for growing your agency.

(This Rule helped us 7x Scorpion's revenue from $20M-$150M)

• 5% of your target market is actively buying (they'll come inbound)

• 15% are loyal to their current solution (ignore them)

• 80% are indifferent to their current agency (ripe for the picking!)

That's right. 

80% of your target market is "on the fence" when it comes to their current agency. 

Maybe they'd leave (and join you), but they haven't prioritized the change. 

Here's the thing...

They're not going to call you.

You've got to GO OUT AND TALK TO THEM and help them focus on a needed change (to your agency)

So, stop waiting and get out there.

Have a great day!

CQ

Frequently Asked Questions

What is the 5-15-80 Rule?

A breakdown of any target market into three groups: 5% actively buying and likely to come inbound, 15% loyal to their current solution and not worth pursuing, and 80% indifferent, open to change but not actively looking.

Why is the 80% group described as "ripe for the picking"?

Because they're not committed to staying with their current solution, they just haven't prioritized making a change. That openness makes them a real opportunity, if someone actually reaches out.

Why won't the 80% group ever call an agency on their own?

Because they're indifferent, not actively shopping. Without outreach, that indifference just continues indefinitely, since there's no urgency pushing them to seek out an alternative themselves.

What does this rule mean for a growth strategy relying only on inbound?

That it only reaches the 5% actively buying, leaving the much larger 80% completely untapped. Real growth requires proactively reaching that indifferent majority instead of waiting for them to come forward.

How did this rule contribute to scaling Scorpion from $20M to $150M?

By focusing outreach specifically on that 80% indifferent segment rather than only relying on the smaller, already-active 5%, unlocking a much larger pool of opportunity that inbound alone would have missed.