Myths vs. my reality of vertical specialization

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Don't believe the get-rich-quick promises about niching down.

    Myths of vertical specialization:

    • Vertical landing pages mean you're specialized

    • Vertical specialization is a sales and marketing strategy

    • You'll build credibility in 3 months 

    My reality:

    • Having a deep understanding of the unique challenges, opportunities, trends, regulations, and dynamics within that vertical means you're specialized.

    • Vertical specialization is a whole-company strategy

    • You'll build credibility in 18 months 

    Don't believe the get-rich-quick promises about niching down.

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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