Testimonial Strategy

Want to take your testimonial strategy from rookie to world-class?

👉 Don't just collect testimonials.

Do this instead:

1. Identify and write out 3-5 specific outcomes your buyer craves

2. Go get a unique customer testimonial for each one

For example:

1. My buyers really want 24/7 access to customer service in real-time

2. "OMG! I called Acme Company at 2am expecting to leave a voicemail, and Julie answered! She was so sweet and patiently answered all my questions. You guys are SO HELPFUL, thank you!!"

Strategic > random

Frequently Asked Questions

Why isn't simply collecting testimonials as they come in an effective strategy?

Because random testimonials may not actually speak to the specific outcomes buyers care most about. Without deliberate direction, testimonials risk covering generic praise rather than the exact things prospects need reassurance on.

What's the first step in building a more strategic testimonial approach?

Identifying and writing out 3-5 specific outcomes buyers genuinely crave, defining exactly what matters most to prospects before going out to gather proof of those specific outcomes.

What's the second step in this strategic approach?

Going out to get a unique customer testimonial for each specific outcome identified, ensuring proof exists directly tied to each of the exact things buyers care about most.

What does a strategically gathered testimonial actually look like in practice?

Something like a testimonial specifically about 24/7 real-time customer service, "I called at 2am expecting to leave a voicemail, and Julie answered!" directly proving the exact outcome buyers were identified as craving.

Why does "strategic" testimonial gathering outperform "random" collection?

Because it ensures every desired outcome has real, specific proof behind it, rather than hoping random testimonials happen to cover what matters most to prospects evaluating the product.