Who Cares?

Want more people to care about your brand?

Start articulating your differentiated POV, beliefs, and values.

It sounds simple, but many brands are afraid.

They prefer to play safe and be vanilla.

They end up spewing noise and saying nothing.

And wonder why everyone ignores their brand.

Then, there are companies like Patagonia.

They've built a massive tribe of people who believe what they believe.

And people feel like they're contributing to the greater good by buying their products.

Because they are.

My new Patagonia backpack arrived the other day. The price tag says: "We're in business to save our home planet."

I smiled when I read that.

They're great about articulating their POV, beliefs, and values.

How about you?