Generating more Word of Mouth

Want more Word of Mouth?

👉 Get more best-fit customers.

What do I mean by best-fit customers?

Your best-fit customers are uniquely suited for your business, and you are uniquely suited for them.

They’re a subset of the customers you already have.

They generate great revenue.

They stay with you the longest.

They’ll happily sign long-term contracts.

They have short sales cycles.

They have the highest customer satisfaction scores.

They evangelize your product to their friends and colleagues without being asked to.

They’re the ones who your sales team like selling to the most.

They’re the ones who your customer success team like working with the most.

You like them too.

Why?

Because best-fit customers are the number one source of Word of Mouth.

Frequently Asked Questions

What defines a "best-fit" customer?

A subset of current customers uniquely suited for the business, and the business uniquely suited for them, generating great revenue, staying the longest, signing long-term contracts happily, and showing the highest satisfaction scores.

Why do best-fit customers evangelize a product without being asked?

Because they genuinely experience outsized value from the relationship, satisfaction strong enough that recommending the product to friends and colleagues happens naturally, without needing to be prompted or incentivized.

How do best-fit customers typically feel to work with internally?

Sales enjoys selling to them the most, customer success enjoys working with them the most, and the broader team genuinely likes them too, a sign of real mutual fit rather than a purely transactional relationship.

Why are best-fit customers described as the number one source of word of mouth?

Because their genuine enthusiasm and satisfaction naturally translate into organic referrals, a stronger and more reliable source of word of mouth than trying to manufacture referrals from less enthusiastic, lower-fit customers.

What's the practical takeaway for wanting more word of mouth?

Focusing on attracting and retaining more best-fit customers specifically, since they're the actual engine behind organic referrals, rather than trying to generate word of mouth from a broader, less aligned customer base.