Newsletter Archive
Strategies, frameworks, and stories to help you escape founder-led sales and scale through specialization.
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720 articles in the archive
The 3 questions that decide if a niche will make or break your agency
Not all niches are worth it. After scaling an agency from $20M to $150M, here are the key questions I ask before committing to any vertical market.
The $1M cookie strategy that scales agencies
They thought sending gourmet cookies to prospects was crazy until they learned it helped grow revenue from $20M to $150M. Here's the gift-based outbound approach that transformed Scorpion...
Stop hiding behind your logo
Corporate gifts get ignored. Personal ones create deals.
3 Questions That Could Completely Transform Your Agency
Want to scale smarter? These 3 questions help agency owners target ideal clients, deliver standout outreach, and specialize for long-term growth.
AI, Value, and Vertical Focus: The New Agency Growth Formula
Nick Petroski shares data-backed insights from the 2025 Agency Industry Report…
3 Prompt Friday
A few sharp, no-fluff questions to help you cut through the noise and refocus your agency.
Stop Losing Clients in 90 Days—Here’s the Fix
Client churn in 90 days kills growth. Learn how top agencies boost retention with clear expectations, quick wins, and a client journey tied to real results.
Your Sales Suck Because You’re Winging It
Referrals aren’t enough. Build a machine that delivers.
[WORKSHOP] The Care Compass™ - Identify Your Perfect Vertical Market
Discover your perfect vertical market in just 20 minutes! Join me for "The Care Compass™ Workshop" and learn my 3-step framework to choose a vertical you'll love serving. Stop being everything to everyone. Register now for this free live session!
Turn Conference Leads into Revenue with Strategic Follow-Up
Stop losing post-conference leads. Assign ownership, set revenue goals, and measure real outcomes. Strategic follow-up drives agency growth and results.
Use Client Testimonials to Motivate Your Team | Agency Growth Strategy
Client testimonials aren't just for marketing. Learn how to use them internally to boost morale, celebrate wins, and drive agency growth through motivation.
The Secret to Scaling Your Agency (It's Not What You Think)
The fastest-growing agencies master Vertical Specialization—solving one problem for one client type. Say no more, strengthen positioning, and scale faster.
3 Weekend Questions to Transform Your Agency
If you had to pick just one vertical to specialize, which would give you the biggest advantage? What’s stopping you?
What my best clients taught me about real innovation
Turns out I wasn't the teacher after all—how one agency owner's approach changed my perspective on results
Stop building tech your clients won't use
The 60-year-old lawyer still using a dictaphone taught me this valuable lesson…
Your Agency’s a Mess Without Systems
Running on spreadsheets? You’re screwed. Here’s the cure.
Product-Led vs. Sales-Led: Which Model is Right For Your Agency?
Discover the SaaS concept that's helping agencies break through growth ceilings.
3 Questions to Push Your Agency Forward
These three questions could change how you position, sell, and scale your agency—if you take 10 minutes to answer them.
Writing a book exposed gaps in my expertise I didn't know existed
I thought I understood agency specialization completely until I wrote "Anyone, Not Everyone." Here's how putting my ideas on paper transformed my own thinking...
Focus to Scale: The Agency Growth Model That Drives Results
Agency growth demands focus. Build impeccable trust, control your pipeline, and scale predictable sales without founder dependency. Clarity creates velocity.
Build Trust Before the Call: Sell by Belonging, Not Pitching
Selling is easy when you earn trust early. Learn how understanding the buyer journey, speaking their language, and positioning inside their world drives agency growth.
Fans Don’t Buy—How to Spot the Real Decision Maker
That prospect who loves your pitch but won’t commit? They're not the buyer. Learn how agency sales teams spot real decision makers and close faster.
How One Bold Idea Helped Us Break Into a New Vertical
Standing out in a crowded market takes bold moves. Learn how one risky decision helped break into a new vertical—and how your agency can do the same.
Why Gift-Based Outbound Beats Cold Calls Every Time
Cold outreach isn’t dead—lazy outreach is. Learn how gift-based outbound, follow-up blitzes, and tight targeting drive real results for modern agency sales.
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.