Stop serving everyone. Specialization grew our agency to $150M.

Agencies avoid specializing. That fear is holding them back. 🫣

We scaled Scorpion to $150M by focusing on one industry at a time.

First attorneys. 

Then home services. 

Then franchises.

Specialization doesn’t limit growth… it accelerates it.

Every industry has thousands of potential clients.

Take plumbers. There are 150,000 in the U.S.

→ Capture just 3%, and you’re running a $47M agency.

Focusing means:

• More referrals from within the industry.

• Deeper expertise that attracts better clients.

• A scalable system that removes founder-led sales.

One of my clients struggled as a generalist in home services.

When he focused on radon mitigation companies, everything changed.

Efficiency improved. Referrals increased. Growth took off.

Serving everyone keeps you stuck.

If you want to grow, specialize. 🎯

CQ