3 Weekend Questions to Transform Your Agency
Corey Quinn
Founder, Deep Specialization™
If you had to pick just one vertical to specialize, which would give you the biggest advantage? What’s stopping you?
I’ve got three powerful questions I want you to sit with this weekend.
These aren’t random questions. They’re the same ones I ask my clients when they’re ready to break free from founder-led sales and finally specialize their agency the smart way.
Here they are:
If you had to choose just one vertical to specialize in starting Monday, which vertical would give you the biggest advantage based on your current client wins, expertise, and network? What’s stopping you from making that move right now?
Think about your absolute best-fit client — the one who gets the best results from working with you, loves your approach, and refers others like them. What do they have in common that could help you find more just like them?
If your agency’s website homepage could only say one sentence to explain why your agency exists and who it serves, what would that sentence be? Would it be obvious to your ideal client that you are “the one” for them?
Take 10 minutes, write down your answers, and be brutally honest with yourself.
The agencies that really scale don’t do it by accident — they specialize with intention and clarity.
👉 Want me to personally review your answers? Send me what you come up with. I’ll give you my unfiltered feedback — no fluff, just the truth about where you’re strong and where you’re stuck.
Talk soon,
CQ
P.S. If you haven’t grabbed my book Anyone, Not Everyone yet, this is exactly the process I break down, step by step. Might be a good weekend read.
Frequently Asked Questions
How do I figure out which vertical would give my agency the biggest advantage?
Look at your current client wins, expertise, and network, and ask which vertical stands out from those. Then be honest about what's actually stopping you from making that move right now.
What should I look for in my best-fit clients to find more like them?
Look at the client who gets the best results, loves your approach, and refers others. What they have in common is usually the clearest signal for where to focus next.
What's a good test for whether my agency's positioning is actually clear?
Imagine your homepage could only say one sentence explaining why your agency exists and who it serves. If that sentence wouldn't make it obvious to your ideal client that you're "the one" for them, the positioning needs work.
How long should it take to work through these questions?
About 10 minutes, answered as honestly as possible. The value comes from being brutally honest, not from overthinking the answers.
Why do some agencies scale while others stay stuck?
Because scaling doesn't happen by accident, it happens through specializing with intention and clarity. Agencies that skip this process tend to stay generalist and stuck.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
