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CEO

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CEO

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Two Great Places For Video Testimonials

Testimonials From Happy Customers

Great Customer Testimonials

Purple Cow

More Data = Better Decisions

Generating more Word of Mouth

Focus Drives Familiarity

Put a Number On It

Targeting Customer Segments in 2023

Is your company's energy diffused or focused?

It Pays To Be an Insider

Market-Led Growth or Product-Led Growth?

Building Trust With Target Buyers

Unique > Similar

Your Buyer's Hero's Journey

Three Essential Questions for Great Positioning

Your Most Profitable Niche

Know Your Competition: Status Quo

Scaling Up by Niching Down

Flywheel for Growth

Magic Bullet

Best Customer Segment

Same Old Attributes

Owning an Attribute

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