$1M in cookies and 10x ROI: Lessons Learned
I've sent sales prospects more than $1M in cookies over 6 years.
Here are 6 things I've learned you need to drive 10x+ ROI from outbound:
1️⃣ Expertise in a specific market vertical or niche
2️⃣ A great list
3️⃣ A gift that is unique, striking, and leaves an impression
4️⃣ A skillful salesperson
5️⃣ Outstanding customer lifetime value
6️⃣ Persistence and patience
As CMO of Scorpion, we doubled the business from $20M to $40M just by adding outbound to our inbound-only business.
Do you want to develop an ROI-positive outbound campaign for your business? I'm happy to share more about what I learned...just hit reply with any questions you have.
Have a great day!
CQ