When your pricing is too complex
4 challenges when your pricing is too complex 🤔:
- Difficulty in communicating value: Complexity is hard to explain.
- Confusion and frustration for clients: Your clients aren't sure what they're getting for their money.
- Operationally difficult to manage: Calculating and tracking invoices becomes a nightmare.
- Missed opportunities due to inaccurate quotes: Slow and erroneous quotes hurt deals.
A simple way to solve overly-complex pricing is to specialize your business on a specific target market.
When you do, you'll have the following:
- Clear value proposition 🎯
- Targeted pricing 💰
- Better management 📈
- Enhanced reputation 👍
Questions to ponder:
Is our pricing simple, logical and easy to convey?
How can we simplify our pricing further?
