Marketing to everyone

Generalist Challenge #4: Market to everyone = market to no one 🎯 

Resulting in: 

1. Lack of focus = no clear direction or strategy 🤷‍♂️
2. Wasteful use of resources = spending time and money on creating content that doesn't resonate with anyone. 💸
3. Missed opportunities = failing to reach the right people at the right time. 🚫
4. Poor ROI = campaigns don't generate enough leads or sales to justify the investment. 📉
5. Generic = lower engagement and conversion rates. 🙅‍♂️

What to do instead:

👉 Target your best-fit customer to maximize the effectiveness of your marketing campaigns.

Questions to ponder:

• Who are we targeting with our marketing and advertising?
• Are we using language that signals we understand them, specifically?