All Episodes
Episodes
Product-Led vs. Sales-Led: Which Model is Right For Your Agency?
Product-Led vs. Sales-Led Growth: Which model is right for your agency?
In this episode, Corey breaks down the key differences between product-led growth (PLG) and sales-led growth (SLG) for agencies. Learn how each...
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Beyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick
In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares...
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Calm the Chaos: Mastering Agency Leadership | Karl Sakas
Are you constantly putting out fires in your agency instead of strategically growing it?
In this episode of the Deep Specialization podcast, Corey Quinn welcomes Karl Sakas, known as "the agency therapist" who helps...
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From Side Hustle to Sold: Scaling with Conversion Rate Optimization | Ned MacPherson
In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a...
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3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard
Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies...
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From Phone Book to Fortune: How Brandon Wheeler Scaled an Agency to Millions
In this episode, Corey chats with Brandon Wheeler, Founder/President at Marketing Six, about how he helped build Scorpion into a dominant force in legal marketing before stepping away to forge his own path. Brandon...
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Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable,...
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How Niching Down Scaled This Agency to 700+ Clients
In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a...
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What Agency Owners Need to Know in 2025
Over the years, The Deep SpecializationTM Podcast has featured incredible guests and groundbreaking strategies that have helped thousands of agency owners niche down, specialize, and scale their businesses. Today,...
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The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey
In this episode, Corey speaks with Todd Taskey, an investment banker with over 20 years of experience specializing in agency M&A transactions. Todd shares invaluable insights about how modern agency transactions...
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Building a $20M Agency Through SEO Specialization w/ Jason Hennessey
Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with...
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The Deep Specialization™ Maturity Model
Feeling invisible in your agency’s market? Settling for revenue that’s merely “good enough”? Sadly, too many agencies are operating at the lowest level of revenue certainty, but not for long…
In this episode, Corey...
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