[Podcast] Agency Growth Takes Blood, Sweat & Tears

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    An interview with Nora DiNuzzo and Eric Brown, Co-Founders of Blood Sweat & Tears

    "The two challenges with most agencies are that they don't have a clear growth strategy nor the resources to execute it."  – Eric Brown, Co-Founder at Blood Sweat & Tears

    (🎙️ listen now)

    Where do agencies typically get stuck, and how can they break through?

    There are no better people to answer these questions than today’s guests Nora DiNuzzo and Eric Brown, co-founders of the agency growth consultancy Blood Sweat & Tears.

    Nora and Eric join the Deep Specialization show to discuss their approach to agency growth, and how all agency leaders should set foundational growth strategies to inform their tactics. 

    We cover in this episode:

    • The Blood Sweat & Tears approach to agency growth.

    • Hair-on-fire growth challenges agencies face.

    • The surprising thing weighing down agencies. Hint: It’s not the clients!

    • How your brand and persona come into play when driving growth.

    Actionable key takeaways for agency founders:

    • Selling to your network will dry out eventually; you need a growth strategy for the next phase.

    • Foundational strategies always triumph over tactical growth initiatives.

    • When you’ve figured out who you are, growth becomes natural.

    • Get outside perspective when you’re stuck on growth.

    🎧 Listen to the episode now:

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    Best,

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews