Why specialize in a vertical market? (for real)

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Wise advice from American actor and comedian Steve Martin

    Why specialize in a vertical market? Why put all your eggs in one basket, so to speak?

    The answer isn't just about limiting scope or streamlining operations. It's about unlocking the true potential of your agency by becoming the master of one domain.

    To "be so good they can't ignore you." - Steve Martin.

     

    Have a great weekend.

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

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