Why Inbound-Only is Costing

Here's the 3-17-80 rule:

3% of your target market is searching for a new provider right now.

17% of your target market will never leave their current solution.

80% of your target market is in the Zone of Indifference.

Here's how the numbers look if you target 1,000 businesses:

• 30 are actively shopping

• 170 will never leave their current solution

• 800 are ripe for displacement

Here's an over-the-shoulder explainer of the Zone of Indifference I gave to a client yesterday.  He targets EOS Implementors.

CQ