Three Questions to Chew On This Weekend

I’ve got three questions to spark some thinking over the weekend—let them simmer and see where they take you.

1. What’s the one marketing play you could repeat until it breaks—and why haven’t you stuck to it yet?

2. If you raised prices tomorrow to match your value, who’d stay—and what’s stopping you from testing it?

3. What’s the biggest friction in your sales process—and how much revenue is it costing you right now?
   

Frequently Asked Questions

How do I find the one marketing play worth repeating until it breaks?

Think about what's already worked, even once, and ask why it hasn't been repeated consistently. Often the answer isn't that it stopped working, it's that focus shifted somewhere else before it was fully exploited.

What does raising prices to match value actually test?

Whether current pricing reflects real value or just habit. Imagining who would stay after a price increase reveals how much room there might already be, and what's actually stopping that test from happening now.

How do I identify the biggest friction point in my sales process?

Look for where deals slow down or stall most often, then estimate what that friction is actually costing in lost or delayed revenue. That number often makes the friction feel more urgent to fix.

Why is it useful to let these questions simmer instead of answering quickly?

Because the more useful answers tend to surface with time, not immediate reaction. Sitting with the questions over a weekend often reveals more than rushing through them would.

What's the common thread across these three questions?

Each one points at something already known but underexamined, a repeatable play, a pricing ceiling, or a friction point, that's worth confronting directly instead of working around.